Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products

Whilst creating my music video because I had watched the video I was using, it had influenced the way I made it, although I didn't use any of the movements that was used in the video it did help me give it a structure. I also had to make it kind of similar to target my specific audience.
I conducted research in to Beyonce's music videos to see how she made them there was three songs in particular I then done a survey to my target audience to see which song they liked more the majority of the vote went to 7/11. I liked how the video was a series of movements rather than having an actual narrative to it.

I decided for my own piece I would do the same it was performance based and not narrative I decided that I didn't really like narrative and that my target audience would find a performance based one much better.
My music video challenges conventions by being performance based and not narrative some theorists argue that all music videos have a structure and a narrative but mine doesn't because it's just a series of movements. Some audiences would enjoy a narrative based video as there is a story to be told with it as mine is just performance based it's a lot more entertaining.

These are my references I used for my video. The first one is 7/11, the song I actually chose to base my video around and the other video is Grown Woman. Both videos are mainly just a series of movements but Grown Woman had a bit more of structure to it, this why I came to chose 7/11 because I didn't feel like a narrative would appeal to my target audience.

I do believe that in some ways my music video does challenge the conventions but also develops the use of the coventions also. I have kept a mid shot all the way through my video but varied in the ways I took the images for my ancillary tasks.