Final Video

View music video

Ancillary Task 1- 4 panel Digipak

Ancillary Task 2- Magazine Advert

Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products

Whilst creating my music video because I had watched the video I was using, it had influenced the way I made it, although I didn't use any of the movements that was used in the video it did help me give it a structure. I also had to make it kind of similar to target my specific audience.
I conducted research in to Beyonce's music videos to see how she made them there was three songs in particular I then done a survey to my target audience to see which song they liked more the majority of the vote went to 7/11. I liked how the video was a series of movements rather than having an actual narrative to it.

I decided for my own piece I would do the same it was performance based and not narrative I decided that I didn't really like narrative and that my target audience would find a performance based one much better.
My music video challenges conventions by being performance based and not narrative some theorists argue that all music videos have a structure and a narrative but mine doesn't because it's just a series of movements. Some audiences would enjoy a narrative based video as there is a story to be told with it as mine is just performance based it's a lot more entertaining.

These are my references I used for my video. The first one is 7/11, the song I actually chose to base my video around and the other video is Grown Woman. Both videos are mainly just a series of movements but Grown Woman had a bit more of structure to it, this why I came to chose 7/11 because I didn't feel like a narrative would appeal to my target audience.

I do believe that in some ways my music video does challenge the conventions but also develops the use of the coventions also. I have kept a mid shot all the way through my video but varied in the ways I took the images for my ancillary tasks.

Question 2- How effective is the combination of your main product and ancillary tasks

Question 3- What have you learned from your audience feedback?

To view my answer please click here

Question 4- How did you use media technologies in the construction and research, planing and evaluation stages?

Backcover Digipak work

This is my logo that I have put on the back of my digipak, I also have my logo on the front of my digipak I decided i wanted it on both so it's more recognising 

This is my track list for my album, as this is a woman empowering album I decided these where really good songs to use. I have taken a selection of songs off different Beyonce albums and followed a similar kind of house style for her album.

I have decided to add at the top track list the majority of albums don't have this convention but I decided that I liked how it looked.

I have also put a barcode in place which is a key convention of a digipak.

Background of CD

I have decided I wanted a picture of the artist for CD background, i chose this image because I really liked the image and the way she looks on, I feel that this is a really woman empowering and really fits with my theme.

Finished Digipak front cover

This is my finished front cover of my digipak, I have included the artists name, I have my logo in place so my target audience recognises that It's my brand I also have an album name in place. I chose the call my album the same name as the video.

Working on the poster

 I have kept the same font from my digipak when creating my advertisement so the audience will recognise the artist.

 I have involved social media platforms so the audience can reach the artist on more than one platform

 I have once again used my logo to create synergy, this will make my brand recognisable to my audience.

This is the information for the advertisement, I have included the date that match the one on my poster, what the album is available on and some of the singles that feature on the album so my audience will recognise the songs.

Logo

I have now created a logo for my brand, It's just a basic logo that is made up of an S and M, as my production company is called Smyth Media, I have added a logo so my target audience can recognise my brand.
This is my logo:

Question 3- What have you learned from your audience feedback, PLAN

I put my ancillary tasks on to social media. These are some pieces of feedback I got:
I was mainly told that my images looked really professional and people really liked them. They liked the style of the images. The main problem with my piece was that the text was really clear on my poster and not my digipak and people struggled to be able to read what it said, so I then went back to my digipak and added in a drop shadow on all of my text to make it stand out more.


My target audience was mainly for females but can be aimed at males as well aged 16-30. I chose this specific category as me and my friends fall within this, so this made it easier to create my piece of work because I was basically catering a piece for myself.

I also asked people to watch my video and give me feedback, the majority of the people I asked really liked the piece and the performance that went with it they also liked how I had used a green screen which made it possible for me to be able to use a variety of different backgrounds. I also asked a girl who was younger than my target audience what she thought and she didn't like all the different backgrounds as she didn't understand there wasn't a narrative to the piece.

I have to go back into my video and do some more cropping as in some of the shots you could still see bits of the green screen and my audience did pick up on this. I also had to add a drop shadow on all of my text.

Working on the digipak

This is the image I decided to use for my front cover, I have chose this image as I feel it is very eye catching, the outfit the artist is wearing is quite different to something that you would see someone wearing everyday. I decided I didn't want my artist to make direct mode of address, I decided I wanted her to look away. I decided to chose the pose that she is in because I feel like it's a empowering position and I feel this was necessary as I was choosing Beyonce song.

This is the image I have decided to use for my back page of my digipak, I have decided to use this because the pose is still empowering but more subtle than the front cover, I decided to keep the same outfit for this and use the other pictures for the poster. I really liked this pose and the background that went with the image and I feel it would look really good with the text with the tracks on the album.

Pictures I really liked from the shoot

These are the pictures that I liked from the photoshoot, I took them on specific angles designed to empower a woman.

Front page of my digpak

This is how I have structured how I'm going to have my artists name, I decided to use black as the colours in the picture are quite neutral so the black stands out from the background, I then decided to add a drop shadow on the text also just to make sure it stood out that little bit more. I really liked the style of font I chose, at first I was experimenting with cursive text but then I decided it would be more appealing to my target audience as a simple text sometimes stands out more than a more fancy kind of text.

Looking at track lists

I decided to look at a few different albums in terms of how they structure their track lists.

This is Beyonce's latest album back page, what I particularly like about this is how the background is all one colour and then the songs are written in pink even thought I have decided to have an image in my background I still really like the way this has been structured especially the way the songs have been written.

This is another one of Beyonce's album pages, in this one she has used another image of herself, I also like the direction she's looking, I also really like how she's structured her text so it looks like it's written on the wall, I prefer that there is in image on this digipak but I prefer the text on the first one.

Photo shoot Planning

I've arranged a photo shoot with one of my dancers who is mainly featured in my video a lot for my digipak and magazine advertisement, this will take place on the 19th March, until then I am going to continue working on my music video. The shoot will take place in the Liverpool garden festival and the dips down in New Brighton.

Picture for Poster

Technical Difficulties

I am still unable to download my footage as another group has allowed the camera to fully die and I am now unable to get any of my footage because It's the only camera the accepts the tapes so I now have to  wait until a new camera has been ordered.