Background of CD

I have decided I wanted a picture of the artist for CD background, i chose this image because I really liked the image and the way she looks on, I feel that this is a really woman empowering and really fits with my theme.

Finished Digipak front cover

This is my finished front cover of my digipak, I have included the artists name, I have my logo in place so my target audience recognises that It's my brand I also have an album name in place. I chose the call my album the same name as the video.

Working on the poster

 I have kept the same font from my digipak when creating my advertisement so the audience will recognise the artist.

 I have involved social media platforms so the audience can reach the artist on more than one platform

 I have once again used my logo to create synergy, this will make my brand recognisable to my audience.

This is the information for the advertisement, I have included the date that match the one on my poster, what the album is available on and some of the singles that feature on the album so my audience will recognise the songs.

Logo

I have now created a logo for my brand, It's just a basic logo that is made up of an S and M, as my production company is called Smyth Media, I have added a logo so my target audience can recognise my brand.
This is my logo:

Question 3- What have you learned from your audience feedback, PLAN

I put my ancillary tasks on to social media. These are some pieces of feedback I got:
I was mainly told that my images looked really professional and people really liked them. They liked the style of the images. The main problem with my piece was that the text was really clear on my poster and not my digipak and people struggled to be able to read what it said, so I then went back to my digipak and added in a drop shadow on all of my text to make it stand out more.


My target audience was mainly for females but can be aimed at males as well aged 16-30. I chose this specific category as me and my friends fall within this, so this made it easier to create my piece of work because I was basically catering a piece for myself.

I also asked people to watch my video and give me feedback, the majority of the people I asked really liked the piece and the performance that went with it they also liked how I had used a green screen which made it possible for me to be able to use a variety of different backgrounds. I also asked a girl who was younger than my target audience what she thought and she didn't like all the different backgrounds as she didn't understand there wasn't a narrative to the piece.

I have to go back into my video and do some more cropping as in some of the shots you could still see bits of the green screen and my audience did pick up on this. I also had to add a drop shadow on all of my text.

Working on the digipak

This is the image I decided to use for my front cover, I have chose this image as I feel it is very eye catching, the outfit the artist is wearing is quite different to something that you would see someone wearing everyday. I decided I didn't want my artist to make direct mode of address, I decided I wanted her to look away. I decided to chose the pose that she is in because I feel like it's a empowering position and I feel this was necessary as I was choosing Beyonce song.

This is the image I have decided to use for my back page of my digipak, I have decided to use this because the pose is still empowering but more subtle than the front cover, I decided to keep the same outfit for this and use the other pictures for the poster. I really liked this pose and the background that went with the image and I feel it would look really good with the text with the tracks on the album.

Pictures I really liked from the shoot

These are the pictures that I liked from the photoshoot, I took them on specific angles designed to empower a woman.

Front page of my digpak

This is how I have structured how I'm going to have my artists name, I decided to use black as the colours in the picture are quite neutral so the black stands out from the background, I then decided to add a drop shadow on the text also just to make sure it stood out that little bit more. I really liked the style of font I chose, at first I was experimenting with cursive text but then I decided it would be more appealing to my target audience as a simple text sometimes stands out more than a more fancy kind of text.